Product Designer | UX/UI Specialist | Generative AI Enthusiast
@sugoi
Driven by a passion for crafting intuitive digital experiences and exploring the future of AI, I bridge the gap between design and emerging technologies.
Currently specializing in UX/UI design, Generative AI, and AI research, I also dedicate my time to teaching and empowering the next generation of digital innovators.
I believe that milestones are not endpoints, but stepping stones toward continuous growth — pushing boundaries one project at a time.
ABA Bank (2025 - Present)
Kirirom Digital Japan (2023 - 2025)
As a UX/UI Designer, I work on various projects, including: 1. Truck Service Company • Conduct case-studies on the existing mobile app and website. • Work closely with stakeholders and developers to define pain points by gathering feedback from real users. • Ideate solutions and create wireframes and prototypes to address the issues. • Conduct usability testing and iterate the process to ensure ease of use. 2. IoT Company • Working on the web responsiveness of an IoT company using WordPress technology.(Design and Develop) • Conducting interviews, and observations to empathize with the user and including only important information on the website. • Collaborating with stakeholders and internally testing the website to ensure it contains complete information and aligns with the company's goals.
Mäd.co (2022 - 2023)
As a UX/UI Designer, I work on various projects, including: 1. FinTech • Empathizing with the user to create a seamless solution for a Banking Mobile app in Cambodia, focusing on user-centric and aesthetic design. • Conducting interviews with stakeholders and real customers of the bank to gain insights into user behavior and pain points. • Creating user flows, user mappings, user journeys, and information architecture to ensure the Banking App is easy to navigate and use. • Developing wireframes, high-fidelity designs, and prototypes, and then preparing for usability testing to address problems and ensure customer satisfaction. 2. Book Reading App • Gathering user and stakeholder feedback to excel and understand user experience and behavior. • Crafting wireframes, high-fidelity user interfaces, and prototypes for testing and refining the app, then preparing for handover to development.
APD Bank (2022 - 2022)
As a UX/UI Designer, I work on various projects, including: 1. Banking App • Mobile Banking App for Business to Customers. • Working closely with the digital department to gather feedback from real customers and the team. • Empathizing with user behavior and current problems. • Designing user stories, user flows, and information architecture for the current product and upcoming features to ensure ease of use. • Creating wireframes, high fidelity designs, and prototypes, especially the design system, and preparing for handover to developers. • Iterating the design process. 2. ibanking Web Application • iBanking Web is for Business to Business. • Gathering feedback from the digital department and conducting user surveys and interviews. • Crafting a design system for the internal team to use, ensuring alignment with the Bank's identity. • Creating wireframes and prototypes for the internal team to test with real users, then refining if the web application is difficult to use.
Harbor Property (2021 - 2022)
As a Product Designer, I work on various projects, including: 1. Harbor’s Website • A website that allows users to upload and find properties. • Supporting the team by designing resources to update on the website. • Gathering feedback from real users to address their pain points. • Working closely with the digital team for updating the site. 2. Social Media • Gathering information from management to design posters, flyers, and banners for posting on social media and special occasions • Editing videos for promotion and content sharing. • Conceptualizing and ideating to achieve business goals and user insights.
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